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    7 Step Headline Formula
    Leon Hatzenbihler
    • Aug 30, 2018
    • 2 min

    7 Step Headline Formula

    I’ve talked a lot about what bad phrases – things you should never use in your marketing, those are platitudes.  What about the good...
    What’s Important To Your Prospects – How To Find Your Prospects Hot Buttons
    Leon Hatzenbihler
    • Jun 18, 2018
    • 1 min

    What’s Important To Your Prospects – How To Find Your Prospects Hot Buttons

    To make your marketing really effective you must understand what is important to your prospects, customer, and clients.  We call these...
    Why Use Direct Response Marketing with a Strategic Message?
    Leon Hatzenbihler
    • Apr 27, 2016
    • 2 min

    Why Use Direct Response Marketing with a Strategic Message?

    The Strategic Messaging Formula™ is an advanced, scientific formula for marketing success. This formula allows a company to build the...
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