Fine Point Marketing

Business owners I have a question for you. How do you stand out in a crowded market? Innovation is one of the key ways to differentiate y...

Using convenience is a great way to innovate your business in the Fox Valley.  Think of the dominance that Amazon and Netflix have brough...

Customer lifetime value is a key metric to know, understand, and create long-term strategies to increase the number.  Here’s the way to f...

One of the ways to innovate and stand out in a crowded market is to implement a risk-free guarantee.  There’s a couple of purposes of hav...

Innovation is for local businesses – not just big business spending tons on R&D trying to develop the next iPhone or a way to harvest ast...

It’s a principle, not just a theory. When you use it correctly it’s like harnessing the power of flowing water instead of swimming agains...

Jujitsu is the martial art form of using leverage, momentum and the opponent’s inertia to defeat a possibly much stronger opponent. Did y...

The Strategic Messaging Formula™ is an advanced, scientific formula for marketing success. This formula allows a company to build the mos...

Branding, branding everywhere branding. When you talk to people about marketing this is generally what people consider marketing.  Before...

Customers or Clients Instead of calling the people who buy from you just customers, you should be referring to them as clients. Just look...

Everybody has heard of companies innovating and creating the latest and greatest gadget.  Coming up with the next iPhone or tire compound...

If you’re reading this article then you are probably already aware of the value of having your website show up on the first page of a sea...

If you own a local business (meaning that your business primarily services a local market), then you probably already advertise in your l...