How To Differentiate Your Business – 3 Categories of Innovation
Business owners I have a question for you. How do you stand out in a crowded market? Innovation is one of the key ways to differentiate...
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Leon Hatzenbihler
- Aug 23, 2018
- 2 min
Use Convenience To Innovate Your Business Strategy
Using convenience is a great way to innovate your business in the Fox Valley. Think of the dominance that Amazon and Netflix have...
Leon Hatzenbihler
- Aug 9, 2018
- 2 min
What is your average customer’s lifetime value?
Customer lifetime value is a key metric to know, understand, and create long-term strategies to increase the number. Here’s the way to...
Leon Hatzenbihler
- Aug 2, 2018
- 2 min
What’s Your Risk-Free Guarantee?
One of the ways to innovate and stand out in a crowded market is to implement a risk-free guarantee. There’s a couple of purposes of...
Leon Hatzenbihler
- Jun 15, 2018
- 1 min
Innovation is For Every Business – 3 Ways To Innovate Now
Innovation is for local businesses – not just big business spending tons on R&D trying to develop the next iPhone or a way to harvest...
Leon Hatzenbihler
- Aug 3, 2016
- 2 min
Harness the POWER of the 80/20 principle to SKYROCKET your business
It’s a principle, not just a theory. When you use it correctly it’s like harnessing the power of flowing water instead of swimming...
Leon Hatzenbihler
- Jun 21, 2016
- 2 min
How you structure your price and the order it’s presented matters.
Jujitsu is the martial art form of using leverage, momentum and the opponent’s inertia to defeat a possibly much stronger opponent. Did...
Leon Hatzenbihler
- Apr 27, 2016
- 2 min
Why Use Direct Response Marketing with a Strategic Message?
The Strategic Messaging Formula™ is an advanced, scientific formula for marketing success. This formula allows a company to build the...
Leon Hatzenbihler
- Mar 6, 2016
- 3 min
Why You Should Not Focus on Branding at the Local Level
Branding, branding everywhere branding. When you talk to people about marketing this is generally what people consider marketing. Before...
Leon Hatzenbihler
- Feb 24, 2016
- 2 min
Do You Consider the People That Buy from You Customers or Clients?
Customers or Clients Instead of calling the people who buy from you just customers, you should be referring to them as clients. Just look...
Leon Hatzenbihler
- Jan 19, 2016
- 2 min
Innovation is the key to creating value for the client
Everybody has heard of companies innovating and creating the latest and greatest gadget. Coming up with the next iPhone or tire compound...
Leon Hatzenbihler
- Oct 3, 2015
- 7 min
3 Reasons Why SEO Isn’t Good Enough Anymore
If you’re reading this article then you are probably already aware of the value of having your website show up on the first page of a...
Leon Hatzenbihler
- Sep 3, 2015
- 4 min
Will the Internet Destroy the Yellow Pages?
If you own a local business (meaning that your business primarily services a local market), then you probably already advertise in your...