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    How To Differentiate Your Business – 3 Categories of Innovation
    Leon Hatzenbihler
    • Nov 19, 2018
    • 2 min

    How To Differentiate Your Business – 3 Categories of Innovation

    Business owners I have a question for you. How do you stand out in a crowded market? Innovation is one of the key ways to differentiate...
    Use Convenience To Innovate Your Business Strategy
    Leon Hatzenbihler
    • Aug 23, 2018
    • 2 min

    Use Convenience To Innovate Your Business Strategy

    Using convenience is a great way to innovate your business in the Fox Valley.  Think of the dominance that Amazon and Netflix have...
    What is your average customer’s lifetime value?
    Leon Hatzenbihler
    • Aug 9, 2018
    • 2 min

    What is your average customer’s lifetime value?

    Customer lifetime value is a key metric to know, understand, and create long-term strategies to increase the number.  Here’s the way to...
    What’s Your Risk-Free Guarantee?
    Leon Hatzenbihler
    • Aug 2, 2018
    • 2 min

    What’s Your Risk-Free Guarantee?

    One of the ways to innovate and stand out in a crowded market is to implement a risk-free guarantee.  There’s a couple of purposes of...
    Innovation is For Every Business – 3 Ways To Innovate Now
    Leon Hatzenbihler
    • Jun 15, 2018
    • 1 min

    Innovation is For Every Business – 3 Ways To Innovate Now

    Innovation is for local businesses – not just big business spending tons on R&D trying to develop the next iPhone or a way to harvest...
    Harness the POWER of the 80/20 principle to SKYROCKET your business
    Leon Hatzenbihler
    • Aug 3, 2016
    • 2 min

    Harness the POWER of the 80/20 principle to SKYROCKET your business

    It’s a principle, not just a theory. When you use it correctly it’s like harnessing the power of flowing water instead of swimming...
    How you structure your price and the order it’s presented matters.
    Leon Hatzenbihler
    • Jun 21, 2016
    • 2 min

    How you structure your price and the order it’s presented matters.

    Jujitsu is the martial art form of using leverage, momentum and the opponent’s inertia to defeat a possibly much stronger opponent. Did...
    Why Use Direct Response Marketing with a Strategic Message?
    Leon Hatzenbihler
    • Apr 27, 2016
    • 2 min

    Why Use Direct Response Marketing with a Strategic Message?

    The Strategic Messaging Formula™ is an advanced, scientific formula for marketing success. This formula allows a company to build the...
    Why You Should Not Focus on Branding at the Local Level
    Leon Hatzenbihler
    • Mar 6, 2016
    • 3 min

    Why You Should Not Focus on Branding at the Local Level

    Branding, branding everywhere branding. When you talk to people about marketing this is generally what people consider marketing.  Before...
    Do You Consider the People That Buy from You Customers or Clients?
    Leon Hatzenbihler
    • Feb 24, 2016
    • 2 min

    Do You Consider the People That Buy from You Customers or Clients?

    Customers or Clients Instead of calling the people who buy from you just customers, you should be referring to them as clients. Just look...
    Innovation is the key to creating value for the client
    Leon Hatzenbihler
    • Jan 19, 2016
    • 2 min

    Innovation is the key to creating value for the client

    Everybody has heard of companies innovating and creating the latest and greatest gadget.  Coming up with the next iPhone or tire compound...
    3 Reasons Why SEO Isn’t Good Enough Anymore
    Leon Hatzenbihler
    • Oct 3, 2015
    • 7 min

    3 Reasons Why SEO Isn’t Good Enough Anymore

    If you’re reading this article then you are probably already aware of the value of having your website show up on the first page of a...
    Will the Internet Destroy the Yellow Pages?
    Leon Hatzenbihler
    • Sep 3, 2015
    • 4 min

    Will the Internet Destroy the Yellow Pages?

    If you own a local business (meaning that your business primarily services a local market), then you probably already advertise in your...
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