lead generation

Demanding and Difficult Customers

"We began pulling data over who our customers were over the course of a year, and which of those were our “best” customers. This exercise...

Marketing To Your Ideal Target Audience

Identifying your ideal target audience And this is the beauty I like of the client assessment is figuring out who your ideal, your actual...

How to Use Lead Generators in a Marketing System

Radio, TV, direct mail, PPC ads, billboards, even trade shows those are all advertising mediums. I want you to change the way you think...

How To Create A Lead Magnet

How do you get people to give their name and e-mail so you can stay in front of them and educate them? We call these items lead magnets –...

Maximize the Effectiveness of Your Trade Show Marketing!

(Highly Qualified Prospects Will Be At The Next Trade Show – What is Your Strategy to Make More Sales?) Think about all the time and...

Innovation is For Every Business – 3 Ways To Innovate Now

Innovation is for local businesses – not just big business spending tons on R&D trying to develop the next iPhone or a way to harvest...

Why Use Direct Response Marketing with a Strategic Message?

The Strategic Messaging Formula™ is an advanced, scientific formula for marketing success. This formula allows a company to build the...

Do You Consider the People That Buy from You Customers or Clients?

Customers or Clients Instead of calling the people who buy from you just customers, you should be referring to them as clients. Just look...

Will the Internet Destroy the Yellow Pages?

If you own a local business (meaning that your business primarily services a local market), then you probably already advertise in your...

Fine Point Marketing