Fine Point Marketing

"We began pulling data over who our customers were over the course of a year, and which of those were our “best” customers. This exercise...

Identifying your ideal target audience And this is the beauty I like of the client assessment is figuring out who your ideal, your actual...

Radio, TV, direct mail, PPC ads, billboards, even trade shows those are all advertising mediums. I want you to change the way you think...

How do you get people to give their name and e-mail so you can stay in front of them and educate them? We call these items lead magnets –...

(Highly Qualified Prospects Will Be At The Next Trade Show – What is Your Strategy to Make More Sales?) Think about all the time and...

Innovation is for local businesses – not just big business spending tons on R&D trying to develop the next iPhone or a way to harvest...

The Strategic Messaging Formula™ is an advanced, scientific formula for marketing success. This formula allows a company to build the...

Customers or Clients Instead of calling the people who buy from you just customers, you should be referring to them as clients. Just look...

If you own a local business (meaning that your business primarily services a local market), then you probably already advertise in your...