Fine Point Marketing

Your business might be like the Death Star. No, I don’t think rebels are going to swoop in and hack your merchant account...

How to sell broccoli and make it look like candy… Last week President Trump used a brilliant example of infotainment. We're not wading...

First of all let’s define what makes website strategy “Good.” If you talk to designers, they’ll usually say that you need a nice looking...

Here are the steps to start to create a digital strategy for your business that attracts and nurtures your ideal customer and client and...

Yes, it can but it’s only a tool, if it’s not used properly and consistently then no. Email systems and other customer relationship...

There are a four good marketing and sales lessons that you can steal from the masters of door to door sales and apply to almost any...

Remember the Seinfeld character called the “Soup Nazi?” If you’ve never seen it - It was a hilarious episode where the George and Jerry...

To creating marketing and sales systems think in combinations. Burger or Fries Vs. Burger and Fries So often we see people focused on...

Put your oxygen mask on first, before helping others. Because if you run out of oxygen and end up belly-up how are you going to help...

Are you following up consistently with your prospects and customers? Nobody is following up...here’s a checklist to stay in front of and...

The Shiny-ball object syndrome is everywhere and we’re all prone to it. The grass always appears greener on the other side. Here's how to

"We began pulling data over who our customers were over the course of a year, and which of those were our “best” customers. This exercise...

Social Media Can Make A Huge Impact I have a crazy story if you think about the impact what social media can do today and versus what you...

If you’re a business owner in Northeast Wisconsin and you’ve done any advertising at all, I’ve got a question for you. Did you get the...

Before you start advertising your business or if you are advertising your business now, these are the 3 things you should know to...

Radio, TV, direct mail, PPC ads, billboards, even trade shows those are all advertising mediums. I want you to change the way you think...

Hopefully, this will help you understand what criteria to before you pick an advertising and marketing strategy that best suits you - and...

Using convenience is a great way to innovate your business in the Fox Valley.  Think of the dominance that Amazon and Netflix have...

You’ve probably heard about Alex Jones from Infowars getting kicked off of the platforms of Facebook, YouTube and others.  I don’t care...

There are only three ways to grow a business. You may say – no way there are so many ways with all the social media and new platforms...