Target audience

Using The 80/20 Principle To Find Your Ideal Target Audience

What 80/20 basically tells us that 80% of what you're doing is a waste of time.

What the Soup Nazi Knew About Difficult Customers

Remember the Seinfeld character called the “Soup Nazi?” If you’ve never seen it - It was a hilarious episode where the George and Jerry...

Identify Your Ideal Customers First - Before You Run Out of Oxygen

Put your oxygen mask on first, before helping others. Because if you run out of oxygen and end up belly-up how are you going to help...

Checklist for Staying In Contact With Your Prospects

Are you following up consistently with your prospects and customers? Nobody is following up...here’s a checklist to stay in front of and...

How the shiny ball syndrome blinds you from the obvious!

The Shiny-ball object syndrome is everywhere and we’re all prone to it. The grass always appears greener on the other side. Here's how to

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