Are you’re asking “Where should I be advertising my business?”

Hopefully, this will help you understand what criteria to before you pick an advertising and marketing strategy that best suits you - and actually makes you money.

There are so many options, you may feel like you’re drinking from a firehouse of choices. 

With technology and the continuous flow of new apps, it doesn’t appear that the options will be slowing down anytime soon.  From old school methods of radio and print to relatively new platforms of Facebook, LinkedIn, Google and Youtube – it all depends on your target audience.

Who is your target audience and where can you find them?

You may think you need to rush into digital ads for your marketing strategy, but don’t forget about the good old mailbox.  As everybody has pushed more and more into online ads to market their products and services – the mailbox is less competitive especially if your target audience can be identified by utilizing a mailing list.  59% of U.S. survey respondents agreed that they enjoyed getting mail from brands about new products.

And don’t forget about email,  It’s not dead either.  Recent studies still show that for every dollar you invest in email marketing it returns up to $43, especially if this list is from your existing customers.  So what do you do with all this information?

If you’re B2C, Facebook still takes the cake and is the top choice in a survey from companies.

And if you’re a B2B, LinkedIn is the top choice for digital ads.

Before you spend money on advertising, spend the time to really know your target audience.

If you focus on who and where they are, they will guide you to your best advertising options.

Are you stuck and don't know who your ideal target audience is and where to find them? During your free consultation you can begin to discover how to identify them so you can be the dominant force in the market and have your business run on auto-pilot...

Click here for your consultation.

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