Yes, it can but it’s only a tool, if it’s not used properly and consistently then no.
Email systems and other customer relationship management software (CRMs) help you stay in front of your customers over the long term.
It’s much cheaper to continue to sell to your current customers than to acquire new customers. Customer acquisition is 5X more expensive than retaining an existing customer. First of all you have to get people onto your list.
You can offer a “lead magnet” on your website - some kind of ethical bribe to get people to opt-in to your email list.
This could be a:
a video series.
The main point is it must be something of actual value that people want.
Now that you have them on your email list - continue to nurture the relationship with your customers by offering education, entertaining and valuable content in your email.
Not to beat a dead horse but you should always be thinking, “What does my customer want and care about?”
When you bring value, then you can offer other services that will entice your existing customers to keep purchasing from you. The important thing is to not give up on it if you don’t get a result right away.
I’ve been on email lists for up to 5 years before buying. When they made the right offer - and it was what I was looking for…only then did I buy.