To creating marketing and sales systems think in combinations. Burger or Fries Vs. Burger and Fries So often we see people focused on what kind of ads they’re running or what their website looks like or making sure their brochures look good. Usually, without thinking about how it’s going to work together with everything else. That’s only the media. The other important components are the:
market (who you’re talking to)
and the message (what you say)
When you run an ad, where are you going to send them? And more importantly, how are you going to educate them to take the next step in your sales process? Here are some ways to think about it:
Your ad compels and drives people to go to your website to watch a specific video.
The call to action of the video is a lead magnet like a pdf or a white-paper in exchange for their contact info.
If they don’t get the white paper - retarget them on specific social media platforms and/or relevant websites.
After they get the white paper your team follows-up with a call and a specific series of emails.
The emails all have the call to action to set up a consultation to learn more about how you can help them solve their problems.
That’s system thinking. Burger and Fries Not Burger or Fries. One is ok - the combination is much better.