You’ve probably heard this for years, as mobile use has increased, year after year, but now in 2017, over 75% of people looking at websites are doing so on their mobile devices.
This means if you still have a desktop only site… you are losing customers.
People just don’t want to deal with websites that will not display properly on mobile devices. And responsive websites just don’t cut it. Responsive sites adjust all the pictures and buttons depending on the mobile device you are using. However, there are glitches and sizing can still be a problem.
You need a dedicated mobile site. Dedicated sites are built as if the customer only had their mobile device and insured they had the best customer experience possible. The correct formats for pictures and page attributes are used to always look good on a mobile device and even shockingly, look good on a desktop version too.
We ran a test on one of our Facebook Ad campaigns and the evidence for mobile use was overwhelming.
The recent video campaign produced these results;
1737 mobile news feed views to 64 desktop news feed views.Another blog post was 437 mobile to 62 desktop views.
That’s a whopping 96% on mobile usage for the video and 87% for the blog campaign.
Check the stats for your own business and website using Google Analytics but I bet you will find most of your visitors are using mobile devices.
Just recently, I was looking for a specific restaurant. I got to their site and it was impossible to find the information I wanted. I ended up going to my computer to find the information I really wanted about this restaurant.
I can guarantee most people will not do this…I promise you are losing customers and money due to a bad website. I know what you’re thinking. I have a website-it’s good enough.
Do your own quick audit and ask yourself these 3 questions. Write down the answers and see if you can find them-easily on your website.
What information are my customers seeking?
What information do I want my customer to see?
What action would you like your customers to take when visiting your website?
Is most of your web traffic from mobile devices?
Going mobile 1st is a great option to consider for a better user experience. This is not a new website strategy…it’s been around for at least a couple of years. And it’s just what it says, focusing on the mobile version 1st and having the desktop secondary although just as good.
This is what every business should be doing to make sure their mobile users are not giving up on your company before they even learn what you can do for them.
Grab a copy of the Website Design Checklist here.
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Uncover what information your prospects looking for when visiting your website