Why Should Someone Choose To Do Business With You – What Is Your Unique Selling Proposition?

Updated: Mar 16, 2019

Here’s a simple question, why should someone choose to do business with you?

If you don’t know are you sure your prospects and clients do?  You probably have good service or great products but you don’t know what or how to say exactly what makes you better than your competition.  When you don’t know what to say, you sound exactly the same as everybody else.

Go ahead check your competitor’s website, do you say the same thing as they do?

More than likely you do and then the only thing the market can then compare you on is price.  Ask yourself these questions – what real benefits do your customers get from your product or service?  Why should someone choose to do business with you?  Oh by the way, you can’t answer “We have really good service” , “We have the best price” , “We’re locally owned”  or “Been in business since 1492.”

Those are all platitudes-everybody says them and they’re overused and mean nothing to your prospects.

Drill down into your answers to discover and identify what makes you and your business better than the competition- that is the beginning of your Unique Selling Proposition.  Can your prospects say “So What?” or “Well I hope so!” to any of your claims.  If they can’t now you’re on the right track to saying exactly why someone should do business with you.

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